Jim Messina interview: how the pollsters got it wrong and why Labour lost
Jim Messina is the American elections guru who got the general election right. Hired by the Conservatives as a strategy adviser in 2013, the Tories hoped he would emulate Barack Obama’s 2012 re-election strategy. And so he did. Whereas British pollsters consistently missed that the Tories were moving into pole position, Messina’s internal numbers showed for weeks they were on course to be the largest party. Speaking to The Spectator from Washington, D.C, he reveals that he was not at all surprised when the BBC exit poll showed the Tories were going to trounce Labour. ‘We predicted 312 seats that morning to Lynton [Crosby] and 316 was right in line with
