The vanity appointments
If this is what bespoke PR produces, save your money. The Standard alleges that Number 10 has hired 26 ‘civil servants’. These latter-day Sir Humphreys include: a photographer, a stylist, a PR consultant to run the PM’s personal website, a diary keeper for Sam Cam and another addition to the Behavioural Insight Team at the Cabinet Office. Now, I like a bit of behavioural insight as much as the next man. But most, if not all, of these recruits have worked together in CCHQ for years: how much more insight can they glean in their new surroundings? Open up the field, many say, which poses another problem because it may
