David cameron

What does David Cameron need to do to win the next general election? Following on from Eastleigh, several of the suggestions in today’s papers involve a significant personnel or policy shift, something Cameron is likely to ignore. Buried in the Sunday Times, an alternative is revealed (£) with the Metis project. Headed up by four of Westminster’s sharpest minds, Metis is destined to become the largest and most sophisticated voter database ever built in the UK. The power of a 20 million strong list of voters has the potential to revolutionise campaigning: ‘It will enable political parties to run highly targeted campaigns, focusing on individual voters whose support is vital

One of the lessons from last week’s Eastleigh by-election – and indeed the Italian elections – is that voters don’t like politicians at the moment. It’s easy for those like Nigel Farage to mop up this anti-politics sentiment in the same way as Nick Clegg could say before the 2010 election ‘the more they attack each other, the more they sound the same’. But how does the Conservative party try to appeal to those voters fed up with the Establishment of which it is so clearly a part? David Cameron can hardly start attacking himself, after all. There is one thing that the Tories could do – and which their

It was a successful night for the Liberal Democrats in Eastleigh and a disastrous one for the Tories. The Liberal Democrats held on with a majority a touch over 1,700. While the Tories came third, polling more than a thousand votes behind UKIP who surged in to second place. Labour had nothing to cheer either, coming a poor fourth—a result that makes it hard for Ed Miliband to claim they are a ‘one nation’ party. There’ll be three immediate political consequences of this result. First, Nick Clegg’s position is strengthened. Holding the seat with a majority of more than a thousand, demonstrates that the Liberal Democrats are not in the

At the moment, the Tories intend to head into the next election with the worst of all airport policies. They won’t have announced where the much-needed extra runway capacity in the south east will be. But neither will they be ruling out extra runways at various existing airports or an entirely new airport. The risk for the Tories is that voters under the Heathrow flight path assume that they are going to build a third runway there. Meanwhile those close to Stansted fear that it is going to be turned into a four-runway airport. Seventeen Tory MPs in the south east have now written to David Cameron protesting about the

Party unity is one of those things you can measure by the frequency with which the idea is mentioned. The more often it is talked about, the less it exists. When a political party is actually united there’s no need to mention party unity. As Isabel notes, Sir John Major has long, wearying, experience of this. The speech he gave yesterday is full of sound advice. Like many other leading politicians, Sir John seems more impressive – and commands more respect – as the years roll on and the memory of his own time in office fades. At Conservative Home Harry Phibbs responds to Major’s speech with a piece that