#ToryBingo could still benefit the Conservatives
Isabel and Sebastian are right: #ToryBingo is embarrassing. The advert was crass to the point of being idiotic. The use of the word ‘they’ rather than ‘you’ to describe ‘hardworking people’ was sloppy. The episode has taken some of the gloss off an otherwise shiny Budget. It is, emphatically, bad PR. That said; I don’t imagine that the Tories will be too displeased by the furore. #ToryBingo has given a huge amount of exposure to two Budget measures that would otherwise have been buried beneath the pension announcement: the Tories have cut tax on bingo and duty on beer. Neither of those measures is going to turn the next election
