Conservative party

The Tories have another election broadcast out tonight that builds on the message of their manifesto: that they are for hardworking blue-collar people and that if you want sunshine, vote Tory. To that end, every outside shot in the film is bathed in sunlight, and everyone is in a pretty good mood: laughing as they work, smiling fondly at a newborn baby, grinning as they climb up the stairs (a child). Most of the attacks on Labour are framed as positives: that the Tories are freeing people from ‘mountains of debt’ and that businesses ‘aren’t held back’. But there is a direct reference to Labour, which is in the section

Lord Ashcroft has released his latest round of polling, looking at ten competitive Tory-Labour seats. In all of the constituencies, Ashcroft has reported swings to Labour, ranging from 0.5 per cent to seven per cent. At present, five of the seats are set to remain with the Conservatives: Cleethorpes, Dover, Dudley South, Harlow and North East Somerset. Some of the Tory leads are considerable: Rob Halfon in Harlow has a ten point lead, while Jacob Rees-Mogg in North East Somerset has a 16 point lead. Use the interactive chart above to see all the latest polls for each seat. Equally, the other half of the seats Ashcroft has polled are looking

Tomorrow’s Tory manifesto will contain the boldest policy proposal of this campaign so far. The party will promise to extend the right to buy to 1.3 million families living in housing association properties. This policy has the potential to create a new group of homeowners and to start the reversal of the decline in home ownership; even critics of the plan think that more than 150,000 families might take advantage of it. It helps to keep alive the idea of a property owning democracy which has been so crucial to the success of the centre-right in this country. It is worth remembering that the political genius of the right to

David Cameron’s new Inheritance tax policy is clearly an important political message of aspiration and family values rather than a policy that will either help many or actually have much fiscal impact. The OBR has numbers on death rates and estates subject to the tax: just under 600,000 people died in 2013/14 and only 5 per cent of those had estates that were liable to inheritance tax. So that is just over 26,000 deaths in one year whose estates paid inheritance tax. According to the Telegraph, Cameron’s policy would only begin in 2017, two years into the next parliament. So three years of this policy and on 2013/14 rates this

This week David Cameron invited Ukip voters to ‘come home‘ to the Conservative party. ‘Come with us, come back home to us rather than risk all of this good work being undone by Labour,’ he pleaded at a campaign event. However for all of Cameron’s talk, Labour sources claim that the Tories would be quite happy to form a coalition with Ukip after the election. Now, Jonathan Reynolds, the Labour MP for Stalybridge and Hyde, says that a pact has been made in Tameside, the Greater Manchester borough, between Ukip and the Tories. It’s claimed that the parties have agreed not to stand against each other in a number of wards for the local election in

The Tory-Labour battleground remains very close. Lord Ashcroft has returned to ten competitive marginal seats in his latest round of polling and has found swings to Labour, ranging from 0.5 per cent to four per cent. According to his latest polls, the Conservatives are set to hold onto five of these marginals: Blackpool North & Cleveleys, Gloucester, Kingswood, Pendle and Loughborough — the last represented by Education Secretary Nicky Morgan. Use the interactive chart above to see the latest polls. In the other five marginals, Pudsey is a tie between the two parties — as it was in November last year — while Labour is set to take Harrow East,

David Cameron took the stage at an election rally in Wadebridge, Cornwall this evening. He was surrounded by supporters waving placards. From the pictures, it seems there was a real sense of excitement about the Conservative party. But here are a couple of photos taken from a perspective that’s a bit, er, different. The PM is currently holding a rally in Cornwall, in what appears to be a massive cow shed pic.twitter.com/eJh6RrnsQ6 — Niall Paterson (@skynewsniall) April 7, 2015 To give you a better idea of the size of this barn, and the size of the rally, the event is entirely behind this bus pic.twitter.com/4SPBJ8B1X7 — Niall Paterson (@skynewsniall) April

In a close campaign, you would normally expect the smaller parties to get squeezed as voters decided that is really a choice between Labour and the Tories. But this time, thing might be different. Why, because the general expectation is that there will be another hung parliament and the coverage of the campaign is being reflected through that prism. This emphasis on the likelihood of a hung parliament could change how people actually vote. As I write in the current issue of the magazine, the British Election Study shows that among voters who expect another hung parliament support for both Labour and the Tories is radically lower with the minor