Three little words that could cost Boris
Boris Johnson knows the value of three-word slogans. ‘Take back control’ and ‘get Brexit done’ helped propel him to his two greatest electoral triumphs. But another three words that no one would ever put on a campaign poster might determine the success of his premiership: public service reform. Johnson has taken an unusual decision for a Tory prime minister. He has chosen to raise personal and business taxes to put more money into public services. This gamble may pay off if people feel that services have improved. If they do not, he risks an angry electorate who are paying more tax yet not getting anything extra in return. No. 10
