Scroll model: confessions of a clickbait writer
Working on a ‘trending’ news desk is the journalistic equivalent of being a battery-farmed hen. When I was still at university, I wrote pieces for one of the most-visited clickbait news sites in the UK, which boasts 300 million followers worldwide. My brief was to pump out a 400-word article in 45 minutes, every 45 minutes, for nine hours straight. My fee for these 12 articles was £125 in total (£13 per hour or, more saliently to a student, a pint for 250 words). All of you will have come across clickbait online. Some of you might even admit to having clicked on it. Who doesn’t want to know which
