The case for ‘long Christmas’
There comes a time right after the new year when the retail sector decides it’s done with fairy lights and sparkles. Out goes the party food, the bao buns with Santa hats, the mixed platters of prosciutto and cheese, the gift sets of flavoured olive oil and the festive cheeseboards. On the discount rails there are scarlet jumpers with diamante and slinky party frocks, looking less and less inviting by the day. Back comes the sleek minimalism of the retail sector in its most pared down aspect as it flogs low-carb, low-calorie ready meals and fitness gear in time for the great ‘new year, new you’ personal transformation. Dry January,