In praise of pink Lego
There aren’t many toy companies that could make headlines in the business press merely by expanding their London offices — ‘Lego blocks out Brexit concerns’ — but Lego is not like other toy companies. Last week it was named the world’s most powerful brand by the consultancy Brand Finance; this week the second Lego movie is opening in cinemas; the University of Cambridge will shortly be appointing its first Lego professor of play. For a company that, a decade ago, was losing $1 million a day, this is a remarkable reconstruction. But Lego has spent those ten years regaining ‘belief in the brick’, according to its new British chief executive, Bali