Soon after the pandemic hit, the world’s airlines turned off their pricing algorithms and resumed pricing flights manually. Everything the software had learned from people’s past behaviour was suddenly rendered irrelevant. The software had been created for a world of discretionary travel where demand was elastic. If a plane seemed likely to leave half-empty, the
One of the staples of crime drama is the ‘cold-case squad’. This allows programme-makers to add period detail to the scenes set in the past, while the present-day scenes can show implausibly attractive forensic scientists hunting for clues in a creepy location such as a long-abandoned children’s home (an activity obviously best performed during the
Having grown up in a family business, my earliest exposure to corporate life was often baffling. I remember the first time I presented some work in a client’s office 30 years ago. He suggested some small edits, and asked that they be enacted before he presented the work to his superior, who was called Dave.
Ford’s Kumar Galhotra once remarked that carmaking is 100,000 rational decisions in search of one emotional decision. You spend five years and billions of dollars perfecting the drive train, the suspension and the onboard software only for people to choose a car based on the number of cupholders or the fact that the satnav is
In 1989 I answered my first mobile phone call on Oxford Street using a brick-sized Motorola borrowed from work. Several people shouted abuse at me from passing cars. Back then, it was also rare to make a mobile-to-mobile call. If you did, it was the main topic of conversation for the first few minutes: ‘Where
Classes of people at moderate risk from Covid-19. Addenda to current NHS guidelines. Those at risk from coronavirus now include people who: • Are 70 or older. • Have a lung condition that’s not severe (such as asthma, COPD, emphysema or bronchitis). • Have heart disease (such as heart failure). • Have diabetes. • Are
The Covid problem lies as much in the delayed action of the virus as in the virus itself. Since symptoms emerge only days after infection, testing often comes too late to reveal how transmission occurs, and often too late to prevent onward transmission, since many people may be most contagious before symptoms appear. This delay
Here’s the quandary. How in future can we make the kind of rapid advances we have made during the Covid crisis without waiting for a lethal pandemic — or worse — to force our hand? We have, after all, made exceptional non-medical discoveries in the past few months. By being forced to adapt simultaneously, we
About 15 years ago I noticed a few surviving chattel houses in Barbados and wondered what they were. As it turns out, they were an ingenious solution to an age-old problem. These tiny yet exquisite buildings, with barely room for a bed, chair and stove, owe their origins to the abolition of slavery. Though a
A few nights ago on Twitter, I quipped that I was planning to launch a trade union for remote workers. With dues of £10 a year, but membership of 200 million worldwide, I planned to become the Jimmy Hoffa of Zoom (my colleague Jamie McClellan, clearly a Microsoft fan, suggested we call ourselves the Teamsters).
I have decided to divorce my wife after 31 years on scientific grounds. Though perfectly happy, on reassessing my original decision to enter matrimony it has emerged that at no point was that choice subject to peer review, there was no randomised control trial, the experiment could not be replicated and the data-set on which
People often tell me I have a strange way of looking at the world. Obviously, it doesn’t seem strange to me. But I do tend to see the world backwards. For instance, most people think the principal obstacles to economic and technological growth are all about supply. To me, it’s all in the demand. I
In the past 30 years, I have driven about 8,000 miles in France in right-hand-drive cars. And I would be lying if I denied that one or two of those miles hadn’t been driven on the left-hand side of the road. This scared the life out of me. One second’s inattention elevated my risk of
This week’s Wiki Man may read a bit oddly. You see, I haven’t ‘written’ it at all; I’ve dictated it into a kind of dictaphone (an Olympus LS-P4, at £130, needlessly expensive for the purpose, but that’s how I roll) and then uploaded the audio file to an online transcription service called otter.ai. The reason
You can’t discuss racial inequality without using the N-word. And you can’t debate social justice without adding the C-word and the F-word as well. In this case the N-word is Nepotism, the C-word is Credentialism and the F-word is Favouritism. What is often overlooked in the debate about social justice is that inequality of opportunity
When I first heard Abba’s magnificent 1982 swansong ‘The Day Before You Came’, I’d never come across the Americanised use of the verb ‘make’, meaning ‘reach’. So the line ‘I must have made my desk around a quarter after nine’ baffled me. Given the Swedish obsession with self-assembly furniture, I even wondered whether Björn was
From time to time, every industry must adapt to some inconvenient technological advance. Suddenly, some part of what you offer can be reproduced or distributed in a new form. The temptation is to ignore the issue and hope it goes away. But if you don’t act, eventually some competitor, existing or new, surely will. Reinvention
Hours of googling have left me unable to find the essay on domestic horticulture, written by a Victorian aristocrat, which contains the legendary sentence: ‘Any garden, of whatever size, should contain at least three acres of mature woodland.’ And though that seems a high bar to set, in times like this, millions of Brits have
The Tesla Model 3 is an astounding achievement, but one thing baffles me: why do electric cars lack even the most basic tea-making equipment? I can’t be the only Briton to wonder why you would travel around on top of a 75kwh, 360v lithium-ion battery without having the facility to plug in a kettle. Or
For all the abuse heaped on the Behavioural Insights Team early in the crisis, let’s not forget that the only three immediate solutions proposed by the combined ranks of the scientific establishment were, um, behavioural. People were encouraged to wash their hands with soap for 20 seconds, to stay home where possible and to keep
