Back in the 1970s, a less politically correct age, there was a standby formula for television advertising known as 2Cs in a K, which would feature two women by a washing machine engaged in unlikely conversation about some wondrous new detergent. Since The Spectator is a family publication, I shall pretend that 2Cs in a
Imagine you are choosing between two proposed road-improvement plans, but have the budget for only one. Both of the roads mooted for improvement are 20 miles long, and your sole aim is to reduce average journey time by as much as possible. Which would you choose? Someone travelling slowly to begin with has more time
Among devotees of the full English breakfast, few things polarise more than the inclusion of baked beans. Some people are unrepentant berfs (beans exclusionary radical foodies) whereas others consider beans a coda to close the symphony. My own view is conciliatory: provided the beans are in a separate pot, I’m happy. ‘Hash brown technologies’ seem
My own debanking story concerns a card rather than a bank account. Not the same degree of inconvenience as Nigel Farage, but a similarly telling insight into modern administrative culture. I feel awkward writing this, because in the 30 years I have used American Express, including an enjoyable decade when I also worked for the
I have two suggestions for HS2. Either stop it or make it stop. The spiralling cost and delays are reason enough to rethink the project, never mind the changes to patterns of rail use since 2021. Any economic case based on pre–pandemic projections needs to be revisited. So one option would be to stop the project
It is a tenet of neo-liberal economics that there is no such thing as a free lunch. This is obvious baloney. There are free lunches everywhere. The problem is that those free lunches are no longer served to people doing useful work. They are instead handed out to the owners of a few favoured asset
This week, writing in the Daily Mail, Matt Ridley produced a devastating takedown of the government’s 2030 ban on the sale of new conventionally powered cars. He plans to pre-empt the ban himself by buying a brand-new petrol car in 2029. Innovation happens gradually and delivers its benefits unevenly – therefore it is stupid to
I have a hunch why people in late middle age are abandoning the workforce: their jobs, as they once knew them, no longer exist. I don’t mean that there is no longer pay for what they do; it’s simply that corporate bureaucracy has eliminated many of the perks which made work enjoyable in the first
I sometimes feel my entire life in advertising has been wasted, and not for the reason you may assume. No, my problem is that I am increasingly becoming a bit of a Georgist. It makes no sense to me that we are taxing people more for working than for living off rent or unearned capital
Suella Braverman was completely wrong to ask her civil servants to investigate the possibility of arranging a one-on-one speed awareness course. This is not because this was in breach of the ministerial code. That aspect of the affair was one of the worst examples of contrived, sanctimonious outrage I have ever seen; it pains me
Our local Sainsbury’s, though admirable in every other way, has a slightly inflated estimate of the disabled population of Seven-oaks, with all the plum parking spaces near the entrance reserved for blue badge holders. Every time I drive in, a voice from my inner bastard says: ‘Jeez, if it weren’t for all these bloody disabled
There was a reason 18th-century rulers were eager for their subjects to grow and eat potatoes: the miraculous tuber offered an alternative source of nutrition to grain, hence reducing bread prices. In the event of a catastrophic harvest, people could survive. To the rulers themselves, however, the biggest benefit was probably what happened when the
Last month in a Swiss hotel, I came across an idea so beautifully simple that I felt it would be immoral of me not to share it. The bed in our room, rather than having one king-sized duvet, was covered by two double-size duvets overlapping in the middle. Eureka! Given that the Swiss are world
If I ran the British government, to promote more heterodox thinking I would employ a small cadre of French people as an alternative sounding board. I know it may seem ridiculous to seek advice from a country which makes tea with lukewarm water and thinks Johnny Hallyday was better than Elvis but, if only by
Some excellent thinking this month from the Italian complexity theorist Luca Dellanna: Two days ago, the EU parliament approved a ban on new fossil fuel cars starting in 2035. While I like the idea of greener cars, I’m not too fond of a fast and complete transition. Let me use the metaphor of the
Even though I fly a lot, I retain the notion that air travel should be treated as a special occasion for which one should dress accordingly. I am writing this from Gatwick, accompanied by one of those canvas bags you get for a fiver at Sainsbury’s Back in the day, if you showed up looking
Much of the magic of Curb Your Enthusiasm comes from the show being plotted but not scripted. The direction of the conversation is agreed in advance, after which the cast – mostly stand-up comedians and hence naturally good at extemporising – improvise the lines on the fly. This makes the show engagingly realistic even in
I recently heard a tip from an older colleague on managing a department. ‘Everyone is primarily interested in one of three things,’ he said. ‘To motivate them, all you need do is discover which one drives them most.’ People want some leeway to apply their imagination, creativity and knowledge What are the three? They are
The recent debate around ‘levelling up’ may be missing something. I would argue that there is another way to consider geographical inequality – and, by this alternative measure, a levelling has been under way for more than 20 years. I’ve spent three decades working in advertising, so it’s unsurprising that I tend to view economic
Recently Chinese 11-year-olds faced the following question in a maths exam. ‘If a ship has 26 sheep and ten goats on board, how old is the ship’s captain?’ Chinese social media lit up with parents furious at their little emperors being asked a question they could not answer. The BBC did find one Weibo user
