The Wiki Man | 5 June 2010
A few years ago a leisure centre advertised ‘Keep-fit classes for the over-60s’. Nobody turned up. To broaden the appeal, they advertised ‘Keep-fit classes for the over-50s’. The sessions sold out. Not one of those joining was under 65 years of age. How many 65-year-olds want to attend anything aimed at the over-60s? And how