What rhetoric can do for you – and what you can do for rhetoric
Listen to Mark Forsyth discuss what makes a political sound bite: [audioboo url=”http://audioboo.fm/boos/1746136-mark-forsyth-inkyfool-on-the-importance-of-political-sound-bites”/] In December 2011, there was a major reversal of American policy and ideology. Barack Obama told a crowd of veterans: ‘You stood up for America. Now America must stand up for you.’ A U-turn! A flop-flip! Because, if you think about it,