![Sam Leith](https://www.spectator.co.uk/wp-content/uploads/2020/02/Sam_L.png?w=176)
The first celebrity
It’s quite a scene to imagine. A maniacal self-publicist with absurd facial hair takes off in what’s thought to be the biggest hot-air balloon the world has ever seen. Adoring crowds gather to watch the launch. He rises rapidly and sails off towards the clouds — but in due course the whole thing goes arse-up
![](https://www.spectator.co.uk/wp-content/uploads/2020/02/basket.jpg?resize=440,440)