Steerpike: Unpopular Populus, and the call of the Boris
It’s been a tricky few days for Populus, the ultra-cool research organisation. Once the Tories’ favourite pollster, Populus has long enjoyed the patronage of Fleet Street’s most prestigious client, the Times. But no longer. The Thunderer is about to sever the link and cut a new deal with deadly rivals YouGov. The blow is compounded