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‘Three bills and a sample of shampoo — you’ll have to do better than this now I’m a shareholder.’

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Zoe Strimpel

How Gen Z ruined Guinness

From Spectator Life
James Joyce called Guinness ‘the wine of Ireland’. Now it feels a bit more like the Coca-Cola of alcohol – as much brash branding as beer. Once, it merely had an ugly logo and the rowdy promise of Emerald Isle hedonism which – I confess I have often thought – is crafted to appeal to

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