The dark side of LinkedIn
I’d always assumed that LinkedIn is Instagram for people with lanyards. A place for earnest self-congratulation, polite emoji applause, and lightly airbrushed career updates: ‘Humbled to be speaking at Davos’; ‘Thrilled to have joined Deloitte’; ‘Grateful to my incredible team for smashing Q4 targets.’ That sort of thing. Sanitised, self-serving and safely anodyne with an easy trade: a like for a like, a ‘repost’ for a ‘funny’. Instead of an apology, I received a torrent of replies ranging from ‘you had it coming’ to ‘stop making a fuss’ So when I posted something mildly provocative, I expected at worst a few furrowed brows and an awkward silence in the comments.
