Måns Zelmerlöw’s ‘Heroes’ shows why Sweden rules the pop world
This is a blog written after the first screening of Måns Zelmerlöw’s Heroes, which went on to win the Swedish nomination and the 2015 Eurovision Song Contest. The world’s most-watched cultural event is some time away, but for Eurovision affectionados the entertainment has started already. Britain and Sweden are the continent’s two greatest exporters of pop music, but the UK Eurovision contestant is annointed by the BBC whose institutional snobbishness and soft xenophobia prevents it from understanding the contest. Sweden asks Swedes to choose from one of 28 entries in a six-stage event called Melody Festival, now in full flow. For MelFest, a song starts with songwriters. They’re celebrated, and shown on camera before the performer gets going. A song that wins Eurovision