His nasal American-Yorkshire voice struggles to convince: Yungblud, at OVO Hydro, reviewed
Even before albums became bloated, thanks to the largesse offered by CDs and streaming, most contained filler: those so-so songs merely passing needle time, weak aural bridges between the big hits and superior deep cuts. Bubblegum-punk and Auto-Tuned pop, sung in a distinctly nasal American-Yorkshire hybrid Increasingly, live concerts have filler, too. With the collapse of record sales, young pop performers feel compelled to jump into huge arenas more quickly than might be wise. It’s not always as easy as it looks. A massive social media profile doesn’t always translate into having sufficient willing bodies to fill these vast spaces, and while you can ship in pyrotechnic back-up, fancy sets
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