Ed Miliband wants the youth vote enough to have spent an evening with Russell Brand earlier this week. My generation could decide the election next Thursday, and politicians seem to think there are two ways to win young voters’ hearts: celebrity endorsement and self-interest.
The battle for the youth vote has hinged around promising to save us money. Now they’re done bickering about tuition fees, the party leaders are busy telling students how we would personally benefit from their governments: Labour would ban unpaid internships, the Tories would help us buy our first homes and the Lib Dems would cut our bus fares by two-thirds.
But when it comes to young voters, self-interest doesn’t sell: we want a vision for society.
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