Rory Sutherland Rory Sutherland

You can buy happiness. Here’s how…

For me, it’s a mattress topper. For you, it might be different

[Getty Images/Zoonar RF] 
issue 12 April 2014

If you are reading this article online, perhaps you could go to the comments section and let us know what single slightly unusual item you have bought which has brought you the most reliable and lasting happiness.

Perverse answers are welcome, of course, but I am not so interested in suggestions such as ‘a Thai bride’ or ‘a brewery’ or ‘“The Concert” by Johannes Vermeer’.

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