Yes Scotland are running a sneaky campaign

Here’s a clever poster from the ‘Yes’ campaign. It was handed to me by an activist outside Glasgow Central Station who was asking people if they wanted ‘more information for the referendum’. She wasn’t wearing any Yes badges, and the outside of the leaflet doesn’t give the game away either:

And inside there is still no ‘Yes’ branding, but it’s quite obvious from the design what sort of conclusion you’re being led to:

Which then leads to the centre of this leaflet, which folds out to make an A1 poster:

It’s a clever way of killing two birds with one stone: you hook someone in who might not pick up a ‘Yes’ branded leaflet, then if you’ve managed to make your case effectively, they’ve got a poster to stick in their window to spread the word.