Andrew M Brown

Written in the scars

Tattoos used to signify youthful rebellion. Now they stand for middle-aged foolishness

issue 16 July 2011

What do you do if you want to upset your parents these days? Properly rebel, I mean. You certainly don’t get a tattoo. Tattoos won’t bother anybody — they’ve become a fashion accessory, adopted as widely as bangles and bracelets. Shrewd money is investing in the sector, because it’s going through a growth spurt: tattoo parlours are up 5.6 per cent since 2008.

But this isn’t merely a fad: it reflects a deep underlying secular obsession with living for ever and, especially, staying permanently young. Young women are driving the boom in fashionable tattooing. My friend Alice, for instance, is 23, super-cool, and works in high fashion. She has several tattoos, including a shooting star on the delicate underside of her wrist. It’s not a tiny, embarrassed thing — it’s a good two inches long. She got it when she was 18. Alice is booked in for another on Saturday, a quotation this time.

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