Anyone interested in the EU debate should read Dominic Cummings’ report on the focus groups he recently conducted for Business for Britain. As well as being a reminder of just how strong the anti-politics mood in the country is, they also sketch out what the challenges for the respective campaigns in any referendum will be.
For Out, it’ll be showing that exit won’t cause economic disaster. The focus groups suggest that if people fear that leaving will cause jobs to be lost in large numbers, then they’ll vote to stay despite their dislike of the EU. While In’s biggest problem is that voters now spontaneously connect the EU with immigration. As Cummings writes, ‘The biggest change in the EU debate since Brown announced in 2003 that we would not join the euro is that people now spontaneously connect the issue of immigration and the EU.

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