Rory Sutherland Rory Sutherland

Will video-calling kill bureaucracy?

[iStock] 
issue 12 December 2020

Having grown up in a family business, my earliest exposure to corporate life was often baffling. I remember the first time I presented some work in a client’s office 30 years ago. He suggested some small edits, and asked that they be enacted before he presented the work to his superior, who was called Dave. ‘I’ve got a window in Dave’s diary next Wednesday to present the work on up to him, so I’d like to have the changes made by then.’

Fair enough, I thought. Perhaps Dave was flying in from Chicago. Or maybe Dave was a highly elusive figure who only appeared in the building on Wednesdays during the hours of darkness. We agreed to the changes and I left his office. There was another, almost identical office next door and a man was sitting in it alone staring absentmindedly at a screen. On the door was a nameplate which read ‘Dave’.

What seems efficient to an organisation may be infuriating to an outsider.

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