In recent rallies for Hillary Clinton, Jay-Z, Beyonce and Lady Gaga have all lent their celebrity clout to the embattled Secretary of State. As a candidate somewhat lacking in the charisma of her predecessor Barack Obama, she needs all the help she can get.
She hasn’t just courted female and minority voters; she has focused on offering a message empowerment to millennials, who feel left out of an American economy they believe only caters to the top 1 per cent. Clinton understood that reaching more young voters would be a key to her victory. This younger subset is comprised of people born between the early 1980s and the early 2000s, but neither candidate has found it easy to engage with them. Recent polls indicate that 72 percent have an unfavourable view of Trump while 49 percent have a negative view of Clinton.
Many young people feel duped by the body politic.
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