Rory Sutherland

Why we pick the wrong holiday destinations

[iStock] 
issue 17 September 2022

Having returned from a fortnight’s break, I wonder if we get holidays all wrong. In northern Europe, the custom is that you head south to spend time on the beach. But equally, there is such a thing as too damned hot, especially if, like me, you have a healthy dose of Celtic ancestry.

To avoid this, you need to study what is called the ‘wet-bulb temperature’. This is a measure of temperature which accounts for the cooling effect of evaporation. At 100 per cent relative humidity, the wet-bulb temperature is equal to the dry-bulb temperature shown on weather forecasts. At lower humidity the wet-bulb temperature is lower, owing to evaporative cooling, a mechanism all humans other than Prince Andrew depend on to reduce their body temperature. This explains why I can wander around Phoenix comfortably at 100°F, while I find London at 90° uninhabitable.

We should consider humidity before deciding where to go.

Get Britain's best politics newsletters

Register to get The Spectator's insight and opinion straight to your inbox. You can then read two free articles each week.

Already a subscriber? Log in

Comments

Join the debate for just $5 for 3 months

Be part of the conversation with other Spectator readers by getting your first three months for $5.

Already a subscriber? Log in