Rory Sutherland Rory Sutherland

Why we’ll never go back to smoking indoors

The smoking ban is an example of legislation that worked by changing behaviour

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Let’s get one thing perfectly clear. I’m British, divorced, ginger-haired and I once accidentally called the late Radio 1 DJ Annie Nightingale ‘mum’ during an interview. So there’s very little I can learn about embarrassment. Or so I thought. My perspective changed somewhere around the moment that a male groomer versed in the nascent trend

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