Rory Sutherland Rory Sutherland

Why we’ll never go back to smoking indoors

The smoking ban is an example of legislation that worked by changing behaviour

[Getty Images/iStock] 
issue 19 July 2014

What would happen, I wonder, were we to rescind the smoking ban as Nigel Farage wants? My guess is not much. Most restaurants would keep the existing rules. Some pubs might set aside a room for smokers. Casinos, comedy clubs and jazz clubs might revert to the status quo ante. But would we return to a time where people routinely smoked everywhere? Unlikely. People have had the chance to experience a new version of normal, and in large part they prefer it.

You wouldn’t expect me to say this, but I think the legislation has to be considered good precisely because, even if it were abolished, much of the behaviour it created would stick. The same goes for seatbelt legislation. The law was normative — it served to create new habits and conventions which then became self-sustaining.

Good laws can make a habit easier to adopt by making it universal (the Greek word for ‘law’ — nomos — also means ‘custom’ or ‘social norm’.

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