If the Tory party doesn’t improve its performance with ethnic minority voters, it’ll be nigh-on-impossible for it to win a general election in a generation’s time. The single biggest driver of not voting Tory is not being white and more than one in four under fives in Britain are non-white.
This is the background to the Tories’ big push to increase their support among ethnic minority voters and David Cameron’s decision to devote Wednesday’s political Cabinet to the subject. Now, I’m always wary of parties talking about appealing to specific groups rather than individuals. But there is something complex going on here in that even those ethnic minority voters who tend to place themselves in the same place on the political spectrum as the Tories tend not to vote for the party.
As I say in the Mail
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