Rory Sutherland Rory Sutherland

Why the greatest innovations do only one thing, but do it well

How Sony’s founder ignored market research and defied his own engineers to make a huge success of the Walkman

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I mentioned some weeks ago that one of the great points of interest – not to say enjoyment – in our era will be seeing how Keir Starmer’s government copes with the incoming Donald Trump administration in Washington. It is fair to say that many Labour MPs, not to mention the mayor of London (who

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