Rory Sutherland

Why the greatest innovations do only one thing, but do it well

How Sony’s founder ignored market research and defied his own engineers to make a huge success of the Walkman

From magazine issue: 12 December 2015

issue 12 December 2015

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Rory Sutherland

Why the greatest innovations do only one thing, but do it well
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Disagree with half of it, enjoy reading all of it

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