Rory Sutherland Rory Sutherland

Why the greatest innovations do only one thing, but do it well

How Sony’s founder ignored market research and defied his own engineers to make a huge success of the Walkman

  • Comments

Already a subscriber? Log in

This article is for subscribers only

Subscribe today to get 3 months' delivery of the magazine, as well as online and app access, for only £3.

  • Weekly delivery of the magazine
  • Unlimited access to our website and app
  • Enjoy Spectator newsletters and podcasts
  • Explore our online archive, going back to 1828

Read next

Trending

Freddy Gray

The Trump-Harris election has broken America

‘Nothing matters very much, and few things matter at all,’ said Balfour. Tell that to the American political class on the day of the 2024 presidential election. After months of the Trump–Biden–Harris drama – the criminal indictments, the disaster debates, the President dropping out, the assassination attempts – the nation is in a state of

More on barbican

Also by Rory Sutherland

Latest

Comments

Join the debate for just $5 for 3 months

Be part of the conversation with other Spectator readers by getting your first three months for $5.

Already a subscriber? Log in