It’s the time of year to revisit one of life’s great imponderables. British seaside holidays. Why do we do them? Which other experience – save perhaps attending a British boarding school in the past – does as much to remind you of the essential unfairness of life? Forget the costs involved (if Marianna Mazzucato wants to get Britons worked up about ‘rent-seeking’ she should start with holiday cottages) we have the weather to contend with.
Like gazpacho, the British seaside holiday would be idyllic if the whole thing were only 20 degrees warmer, but it just wouldn’t work
There you are on the beach, having spent 15 minutes viciously applying suntan lotion to your protesting children, only to complete the task at very the point that it starts to rain. Out come the cagoules; meanwhile people continue their games, novels are read but now under umbrellas, paddle boards are inflated regardless, and bathers bob about in the waves.

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