Why Remainers were shocked by the referendum result, but Leavers less so

When I quit investment banking in search of daylight in 2014 I thought my life was going to be little easier crunching numbers for political campaigns. It wasn’t to be. Over the last few years, I’ve worked on the Scottish independence referendum in 2014, the 2015 general election, the Scottish Holyrood election in 2016, the EU referendum and the 2017 snap election. What I’ve never been able to wrap my head around through all these campaigns is why we’ve seen so many political upsets. Just why has the political consensus been wrong so often these past five years? When I worked on the Remain campaign, the upending of the consensus – against my own expectations – was a painful experience. Working for Ruth Davidson and her team in Scotland, the surprise result felt exciting and heady. Some political commentators have blamed innumerate polling companies and politically deaf journalists for failing to spot these upsets.