Mr Alan Duncan, the Conservative transport spokesman, announcing in the Daily Telegraph his candidacy for the party leadership, was quoted as likening the Tories’ situation to Marks & Spencer’s: ‘…a fantastic brand in good times, but if you have a lousy CEO and lousy knickers you don’t do well, and like M&S we need both a good brand and better knickers’.
The vivid analogy aroused a certain disapproval among the party’s primmer spirits. Whereupon Mr Duncan used it again a few days later. Anyone falling asleep to BBC Radio Four’s indispensable World Tonight — falling asleep not because of the content but because of the lateness of the hour — would have heard him explaining again that the Tories were just like M&S and ‘we’ve just gotta have better knickers’. Mr Duncan was simply refusing to let knickers be, so to speak, dropped.
I sought the opinion of Mr Francis Maude. He is the dynamic new CEO of Cameron & Osborne, the high-street giant which is in a takeover bid for the Conservative party against Davis’s, the so-called ‘people’s chain’.
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