Why lobbying against sugar misses the point

Everybody knows that obesity is a massive problem. According to the World Health Organisation, it is now linked to more deaths than malnutrition and starvation. And thanks to a remarkable lobbying effort in recent years, we all know the culprit – sugar.

The science against sugar stacks up pretty well. The American endocrinologist Dr Robert Lustig has written and lectured extensively on how fructose (one half of table sugar) contributes to obesity and poor metabolic health, likening it to an addictive drug which should be restricted for sale. His YouTube lecture has been viewed over 4.8 million times. The UK lobby group Action on Sugar have been working hard to reduce the amount of sugar added to processed foods and beverages. At the same time, recent media led dietary wisdom is recommending the Mediterranean diet rich in oils, legumes, fruit and vegetables and low on meat and added sugars.