Why is WFH still as common as it is?

Have you seen Severance? If not, I urge you to cancel all evening plans and commit to binge-watching it for the next week.

I’m not a PR for Apple TV+, or not a paid one at least, merely an optimist who believes the creators of this multi-award-winning show may have gifted mankind one of the best series of all time. It’s still early days, we’re only ten episodes in, but Severance could be proof that high-concept, done well, is unbeatable viewing. Apple certainly has a great deal riding on it: the new season’s budget was reportedly $200 million. And though the data are hard to come by, Apple TV+ is apparently watched less in one month than Netflix is watched in a day.

What’s the premise of this show I’m running the risk of overhyping? It imagines a sinister corporation, Lumon, inventing a brain implant that can bisect the consciousness into a working ‘innie’ entity and a social ‘outie’ entity. There is no crossover.