Why is the West so obsessed with the developing world’s knickers?

Forget the selfie or the belfie; the latest craze to hit the internet is the ‘tampfie’. Twitter users are raiding their bathroom cupboards to show solidarity for the hashtag #JustATampon. It’s in aid of the charity Plan UK, whose campaign hopes to start a conversation about periods. Arguing that ‘stigma and embarrassment attached to women’s periods contributes to gender inequality worldwide’, Plan UK aims to teach menstrual health and hygiene to young women in developing countries. This moral crusade has reinvigorated UK activists who failed to get tampons on to the political agenda earlier in the year, with a petition calling on the government to remove the tax on sanitary products.