Why is Suella Braverman doing so well on social media? 

As phrases go, ‘Twitter analytics’ is not the most exciting, especially now we are, apparently, meant to say ‘the social medium formerly known as Twitter analytics’. Nonetheless if you dig into Twitter’s user and viewer data, you can unearth some surprising, even mystifying anomalies.

In this case, I’m talking about the Twitter account of the recently defenestrated former Home Secretary Suella Braverman. For example, barely 24 hours ago she posted a tweet about the Supreme Court’s judgment on the government’s Rwanda case. The rather dry, technical tweet about necessary new legislation got 2.5 million views.

If you think that’s a lot, you’re right (and we’ll come to some revealing comparisons in a minute). But this isn’t the first time Braverman’s Twitter account has been unexpectedly popular. Take the tweet she posted when she responded to her sacking by the Prime Minister.