Melanie McDonagh

Why is John Lewis selling sex toys?

It’s deeply unsexy

  • From Spectator Life
(Getty Images)

Well, for the Waitrose classes, it seems you can get all the accessories for middle class eroticism at John Lewis. The store has started selling sex merchandise and the good news is that there’s been a restock this week for Valentine’s Day, which used to be sacred to roses, Charbonnel et Walker chocolates and scent – though excitingly, I was sent an offer of 30 per cent off a subscription to the Economist, billed as the perfect Valentine’s gift (funny people at that magazine).

Ann Summers is entering a partnership with Deliveroo: can you think of anything more grim?

Anyway, at the John Lewis website, ready to be put in your basket with the 200-thread sheets and the Joseph Joseph nest sets of plastic kitchen containers, there’s a Divine Aqua Glow lubricant for £30 and a Pure Delight Orgasmic balm for £25 and a range of expensive sounding sex toys – I mean, £165 for a G-spot massager? You can get a couple of tickets to Paris for less.

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