It will involve hundreds of hours of haggling over thousands of different products. It will have to pass torturous debates in Congress. And it will have to survive an election cycle or two. There are lots of hurdles in the way of a British trade deal with the United States. But now we have perhaps the greatest obstacle of all. Jamie Oliver doesn’t like it.
Fresh from tidying up the collapse of his restaurant chain, and reminding us all how to get through lockdown by rustling up a tasty pasta bake, the chef is back with a new campaign, this time against ‘sub-standard’ American food. There is a problem, however. There is a very simple solution to the different ways food is produced on either side of the Atlantic. It is called freedom of choice — and it’s surprising that Jamie and his celebrity pals can’t see that.
The problem is that Jamie doesn’t believe anyone should be free to make their own choices
There is no question that food will be one of the most contentious issues in any trade deal with America.
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