To my mind, a bookshop is like a library — the only difference is that you buy the books, you don’t borrow them. But both have a duty to provide books (space and budgets allowing) reflecting a wide range — as wide as possible — of interests, reading tastes, subjects and points of view. Walk into one of either and there are the thoughts and feelings, beliefs and dreams and creations and discoveries of many men and women, and that is part of their never-ending excitement.
If you are, say, a Christian bookshop, and advertise yourself as such, or a Middle Eastern bookshop, or a communist or a feminist bookshop, then by your very title you are indicating to the prospective customer that what they will find inside are books about Christianity, the Middle East, communism or feminism. If you want books about Buddhism or Japan, do not expect to find them here, is the message.
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