Rory Sutherland Rory Sutherland

Why I no longer want to live in America

The Brendan Eich case proves US politics is just too absurd. And you’ll soon be able to buy a Mustang over here

[Getty Images/iStockphoto] 
issue 10 May 2014

A few years ago I would have quite liked to live in America. I’m not sure now.

For one thing, most of the things perfected by Americans (convenience, entertainment, technology, a very small bottle of Tabasco to accompany your breakfast) very soon make their way over here. On the other hand, the things Europeans do well (cathedrals, four weeks’ annual holiday, more than two varieties of cheese, general all-round classiness) don’t travel in the other direction. In fact, once the right-hand-drive version of the Ford Mustang reaches the UK in 2015, it is hard to think of any remaining reason to emigrate at all.

Besides, the political scene over there is just too absurd. The US has always been oddly polarised in lots of ways, not only politics. For instance there is almost no middle way between immobility and obsessive fitness: they don’t seem to grasp the concept of a nice short walk.

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