Why I believe there are 100,000 people willing to buy a new quality paper

The editor of this magazine has asked me to write about a new publication I am planning. You may possibly have read about it. Two weeks ago John Gapper of the Financial Times telephoned me to say he had heard that several people, including myself, were proposing to launch a new upmarket national daily newspaper loosely based on Le Monde, and provisionally called the World. I could hardly deny it. I told Mr Gapper that we had not yet raised the £15.4 million we are seeking, and suggested that he would be jumping the gun if he were to set pen to paper now. Would anyone be interested if we were hoping to start a widget factory but had not yet got the money? Mr Gapper replied that the prospect of a new national newspaper was a matter of public interest, even if its eventual publication was not certain, and he duly wrote a report which was accurate in every respect.