Charlotte Gill

Why Hillary Clinton’s mix of celebrities and politics could backfire

Politicians, it seems, aren’t so dissimilar from the rest of us in their obsession with celebrities. Indeed, not even Hillary Clinton can resist the allure of Snoop Dogg, who’s set to perform at the Democratic National Convention in Philadelphia this week. Forget the Oscars, this event has become the hot ticket for the A listers. Alicia Keys, Lady Gaga and Katy Perry will be just some of the stars gracing the blue carpet; trying to convince others that Clinton is both cool and credible. Clinton has even welcomed Sanders supporters into her club, with comedian Sarah Silverman taking to the stage on Tuesday to tell others: Bernie’s the past, Hillary’s the future.

Celebrities can sell a lot of things, whether it’s Botox, clothes or fitness routines. But one area where they have a questionable impact is politics. Indeed, events over this summer have shown us that A listers may even be the kiss of death for a campaign.

In the run up to the EU referendum, Brits were bombarded with endorsements for Remain.

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