Why has the Prime Minister waded into a fight about chocolate eggs?

Cadbury has changed the name of its annual ‘Easter Egg Trail’ to ‘Cadbury’s Great British Egg Hunt’, callously dropping any reference to the Christian festival celebrated by 31.5 million Brits. (Actually, the word ‘Easter’ appears multiple times in the marketing, but it’s out of the title, and that’s the important bit.) Theresa May has taken this as an opportunity to tell everyone yet again that she is the daughter of a vicar, calling the decision ‘absolutely ridiculous’ and reminding the country that Easter is ‘a very important festival for the Christian faith for millions across the world’.

So it is – far more so than the overhyped Christmas celebration. But if May remembers much about her religious education (which I am sure she does), she knows full well that there is nothing in the Bible which suggests children should be sent off to hunt for chocolate eggs. Her interjection is far more likely to be a signal to Christians that she shares their values than an actual religious objection.