Dot Wordsworth

Why ‘great’ should be used with great caution

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issue 29 October 2022

Sir Keir Starmer told his party conference last month that a Labour government would within a year set up a publicly owned company to be called Great British Energy. Perhaps it was thought to have a ring of the popular Great British Bake Off. (The series is called The Great British Baking Show in America because a company running competitive bake-offs there since 1949 claimed commercial ownership of the term.)

I’m not sure that all the echoes of Great British Energy are entirely positive. Great British Public has been in use, chiefly ironically, since 1833, when the popular novelist Catherine Gore, known simply as Mrs Gore, wrote in The Sketch Book of Fashion: ‘No man had ever greater cause than the ex-premier to loathe and despise the ingratitude of the Great British public.’ Since 1912 it has been designated by the initials GBP.

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