Rory Sutherland Rory Sutherland

Why Granada is the unfriendliest town on earth

issue 30 March 2013

The city of Granada is notable for several things. Most visitors go to see the Alhambra, or for a strange procession during Holy Week interesting chiefly for having provided fashion tips to the Ku Klux Klan. Judging by its Wikipedia entry, it is also home to Europe’s most eccentric twinning committee: its twin towns include Aix-en-Provence, Freiburg, Marrakech and Sneinton, a suburb of Nottingham whose attractions extend to a moderately interesting windmill.

Its other distinction is that it is the unfriendliest place I have ever been. Granada’s hospitality industry seems to have improved little since 1936, when locals celebrated the return of Federico Garciá Lorca by shooting him and dumping his body by a road. Gaining admission to the Alhambra required presenting various forms of identification to scowling officials. The cafés and restaurants seemed to resent the fact that customers were cluttering their tables. My daughters, then toddlers, who received rapturous affection on Italian holidays, were treated like the twin girls in The Shining.

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