Rory Sutherland Rory Sutherland

Why forcing a return to the office won’t work

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issue 23 November 2024

The Romans never invented the stirrup. What we call a ‘chest of drawers’ was unknown before the late 17th century – before which time you had to store your valued possessions in a deep coffer or chest. The doorknob did not exist until 1878. The tea bag was invented by accident in the early 20th century when a New York tea merchant sent out samples of tea in small silk bags.

Travelling into an office to spend a day performing work which could easily be done at home suddenly seems as absurd as buying a CD

The evolutionary process by which new ideas are conceived and adopted seems linear and inevitable when viewed in retrospect. Delve into history, however, and you will find it is insanely uneven and haphazard. Consider what might be the best idea anyone has ever had – Jenner’s discovery of smallpox vaccination. I always assumed Jenner was immediately fêted for his discovery and the practice was widely adopted within a decade or so; in fact it faced hostility and scepticism for around 50 years.

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