Rory Sutherland Rory Sutherland

Why forcing a return to the office won’t work

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issue 23 November 2024

The Romans never invented the stirrup. What we call a ‘chest of drawers’ was unknown before the late 17th century – before which time you had to store your valued possessions in a deep coffer or chest. The doorknob did not exist until 1878. The tea bag was invented by accident in the early 20th century when a New York tea merchant sent out samples of tea in small silk bags.

Travelling into an office to spend a day performing work which could easily be done at home suddenly seems as absurd as buying a CD

The evolutionary process by which new...

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