Why Florence’s ‘wine windows’ are making a comeback

Stroll around Florence and you’ll notice little ornate openings embedded in the walls of Renaissance palazzos. They look like doorways for tiny people, though they would have to be quite athletic tiny people, as the openings are three feet off the ground. But they’re not entrances for Tuscan pixies — they’re for selling wine.

There are more than 150 buchette del vino dotted around the city and they date back to the 17th century. You’d knock on the door, hand over some money and a bottle, and the mysterious person behind the wall would fill it full of wine. It wouldn’t have been just any old plonk either; the great merchant houses of the city like Frescobaldi, Ricasoli and Antinori, who still make some of Tuscany’s best wines, would sell in this way.

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Selling directly to the public was a way to avoid tax, and the windows meant that aristocratic families could do this with as little contact as possible with the sweaty nightcaps of Florence.