Rory Sutherland Rory Sutherland

Why everywhere should be more like Essex

…and how we can change the tax system to make it happen

The Garden of England [Oasthouse] 
issue 11 October 2014

Apart from the Wye Valley, where I grew up, there are only two places in Britain I’d consider living: Kent and Essex. Since Kent grabbed the ‘Garden of England’ moniker, it’s generally considered the posher of the two, but in reality the two counties are mirror images of each other: in the words of one travel writer, the Medway towns are ‘where you take your northern friends when they claim that southerners are soft’. In both places it is possible to drive through an idyllic medieval village and two miles later find yourself at a KFC drive-thru which is open until two in the morning (I like both).

I now live near Sevenoaks — a town so rich that you reach it by exiting the M25 from the fast lane — but in time I’d like to move east. This is partly because east Kent has some of the only sanely priced housing within reach of London, but also because of the huge gains you enjoy from having a large and massively able population of enterprising geezers, white van men and ‘blue-collar aristocrats’ around you.

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