Rory Sutherland Rory Sutherland

Why estate agents aren’t dying out

Relational capitalism will keep them going – at least until the coming of the driverless house

Thinkstock Photos 
issue 09 May 2015

I don’t like to make business predictions, but — barring some apocalypse — I suspect there will be plenty of estate agents around in 2065, and occupying prominent high-street shopfronts just as they do now.

This may seem an absurd prediction: after all, almost no one now uses an estate agent to find a house: we go to property websites instead. And, since we all assume the purpose of an estate agent is to find buyers for a house, a role usurped by Rightmove and Primelocation, we think the remaining days of the estate agency are few.

However, perhaps the principal role of an estate agent is not to find us a house so much as to be a scapegoat if the house we buy proves to be terrible. When you pay Messrs Knight Frank, what you are actually buying is a form of reputational insurance to pass on to the new owner of the house in the form of reassurance.

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